WHATCAR? - 'Find a car that fits your life perfectly'

WhatCar? has long been known as the biggest and best car buyer’s guide, because they understand what their customers want and make it easy for them to find it. So we created something to strengthen their market leadership. The message was simple – ‘WhatCar? helps you find the car that fits your life perfectly’. This was then communicated across various online and social display ads, and with a YouTube pre-roll that used a tactical distraction away from the ‘skip ad’ button.

YouTube pre-roll
MPU online display
Facebook campaign cover image

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