VIRGIN HOLIDAYS - Try on that holiday feeling

An activation that toured the UK's largest shopping centres in January 2015 that invited people to 'try on that holiday feeling' as part of Virgin Holiday's 'Flaunt It' campaign, via three disruptive 'holiday fitting rooms'. People were able to experience the soft sand of a Barbados beach complete with complimentary coconut water and sunnies, or the magical land of Disney World with Mickey ears and a free portion of fun-fair popcorn, or visit the vibrant shores of Cancun wearing sombrero hats and enjoying a chocolate with a lime and chilli kick. After the mini experiences, brand communicators handed out travel-tag shaped flyers driving people to book a holiday at the Virgin Holidays concessions in-store. ________________________ RESULTS: Value of sales as a direct result of this experiential activity drove ROI of 193%

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