PLUM BABY - 'Real food for babies'

Plum Baby doesn't make baby food. It makes real food for babies. Founded by Susie Willis, a mother of three and a chef at the Savoy, her sugar-free, organic, 'anti-bland' brand is a real challenger in the baby food category. So to get across that Plum are the culinary choice along the baby food aisle, we gave the brand a real foodie look and feel, with an honest tone that spoke from a parent to a parent - making it a brand people can relate to through a shared love of good, healthy food.

Little Yums 50k GIF MPU
Mighty 4 50k GIF MPU
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Ocado shopper marketing uber banner - snack range
Example of Plum site carousel header image

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