NESTLE COCOA PLAN - 'Keeping your future chocolatey'

Nestle's Cocoa Plan is great initiative that ensures that all their cocoa is supplied sustainably, supporting the farmers and growers along the way, so that chocolate production can continue for decades to come. But how do you get consumers to choose Nestle over competitor chocolate brands via a corporate responsibility scheme? You encourage them to imagine a world without the thing they love: chocolate. And then you show them the solution. Nestle's chocolate brands, all made with sustainably-sourced chocolate.

Manifesto written and designed to drive support and embody the purpose of Nestle's ever-important Cocoa Plan.
Example sequential press ads to challenge consumers to consider the effects of non-sustainably sourced cocoa.

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