HTC - 'Quietly Brilliant'

HTC's smart yet simple ideas make everyday life that little bit easier - hence their brand positioning of 'Quietly Brilliant'. What they needed though was a global brand and product campaign that showcased these insightful innovations in a way that stood out from all the current technological jargon. So across TV, press, outdoor and digital display, we presented their quietly brilliant ideas using a charming doodle and humble construct - 'Here's an idea:'

Press
48 sheet
TVC
Online display

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